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Job of Medical rep in pharmaceutical companies / وظيفة الميديكال ريب فى شركات الأدوية

Leave a Comment / articles, Pharmaceutical Sales, Sales Professionalism / bepacedu

تعتبر وظيفة الميديكال ريب هى وسيلة إتصال مباشر وشخصي بين شركات الأدوية والطبيب أو الصيدلى حيث يتم إخبار الطبيب بالمعلومات عن الشركة والمنتجات ومحاولة إقناعه بها وإثارة رغبته في وصف المنتجات لمرضاه . كذلك يحصل الميديكال ريب من الطبيب على معلومات عن آرائه واتجاهاته تجاه الشركة وسياساتها بصورة مباشرة فى هذة الوظيفة يحاول الميديكال ريب إقناع الطبيب بمنتجات الشركة […]

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How to create a marketing plan ?

Leave a Comment / articles, Marketing / bepacedu

كثير منا بيقدم على وظيفة مدير منتج بشركات الأدوية Product Manager بينطلب منه يعمل خطة تسويقية marketing plan :لمنتج معين دى خطوات تفصيلية مبسطة للخطة التسويقية أولآ : تحليل الوضع الحالى 1.Current situation analysis وده بيشمل 3 حاجات مهمة بنقول عليهم 3Cs وهما ِِA. Company analysis وده بيشمل تقييمك لموارد الشركة من خلال تحليل نقاط

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How to approach the customer?

Leave a Comment / articles, Professional Selling Skills, Sales Professionalism / bepacedu

Second stage of professional selling skills (sales cycle) is the call where the sales person (medical rep) will be face to face with his customer. We remember you that call stages are four: approach, presentation, handling customer response and close. Approach means meet the customer and greet him then start the relationship with him. This simply

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Sales Call Planning

Leave a Comment / articles, Professional Selling Skills, Sales Professionalism / bepacedu

The second step of Personal selling process (sales cycle) is sales call planning. Salesperson (medical rep) must analyze his prospect need according to information he gathered. He may use another sources of information to avoid false assumption about prospect. The self-confidence of medical rep increased by acquisition of knowledge so he must increase update his knowledge.

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Prospecting (Find your customer)

Leave a Comment / articles, Professional Selling Skills, Sales Professionalism / bepacedu

Prospecting and qualifying (find and qualify) are two recurring parts of the same step that help medical reps find new opportunities (locating new customers). This step of one of the most important in personal selling responsibility. Customers start out as “leads,” which is anything that identifies a potential buyer Salespeople (medical reps) acquire leads from

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Professional Selling Skills

Leave a Comment / articles, Personal Selling, Pharmaceutical Sales, Professional Selling Skills, Sales Professionalism / bepacedu

One of the most development approach of sales person (medical rep) is professional selling skills. Where attitude is born skills can be learned. Skills like; selling, communication and negotiation skills. Professional selling skills describes how sales person interacts with customer from approaching him to close the sales and also after sales follow up. This also

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Medical Rep Knowledge

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Professional sales person or medical rep knowledge is the second development approach of sales professionalism. Knowledge is power. Also we can say unknown is the main reason to fear so medical rep must sharp himself with knowledge. There are many types of medical rep knowledge he must master like: Product knowledge Medical rep must know

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Sales Professionalism

Leave a Comment / articles, Personal Selling, Sales Professionalism / bepacedu

We can start by a question any one works in sales can ask it. The question is: What makes professional sales person (medical rep)? Or we can ask; have you met a professional sales person or medical rep before? From your point of view what makes him so professional. We can collect many answers for these

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Buying Motives and customer’s needs

Leave a Comment / articles, Personal Selling, Professional Selling Skills, Sales Professionalism / bepacedu

Selling is the process of determining customers’ needs and wants, and the try to satisfy it. Persuading customers to purchase a product or idea that will satisfy those needs and wants, thereby both the buyer and the seller gain a benefit this an ideal scenario in professional selling skills. Need is a state of felt

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Personal Selling Responsibility

Leave a Comment / articles, Personal Selling, Professional Selling Skills, Sales Professionalism / bepacedu

Personal selling is one of the most important ways companies can communicate with their customers. Companies can set some responsibilities for their salespeople. These responsibilities differ from one company to another. Personal selling responsibilities take many different ways like: 1. Finding prospective customers: Process of locating new customers (often referred to Customer Prospecting) involves find

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