Buying Motives and customer's needs

Selling is the process of determining customers’ needs and wants, and the try to satisfy it. Persuading customers to purchase…

Personal Selling Responsibility

Personal selling is one of the most important ways companies can communicate with their customers.  Companies can set some responsibilities…

Nature of Personal Selling

Oldest form of marketing is the field sales call. Today all companies depends on personal selling to find prospects and…
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