{"id":1317,"date":"2024-07-08T13:09:05","date_gmt":"2024-07-08T13:09:05","guid":{"rendered":"https:\/\/bepacedu.com\/eduzone\/?post_type=course&#038;p=1317"},"modified":"2025-02-22T13:04:04","modified_gmt":"2025-02-22T13:04:04","slug":"marketing-management","status":"publish","type":"course","link":"https:\/\/bepacedu.com\/eduzone\/course\/marketing-management\/","title":{"rendered":"Marketing Management(Diploma Module)"},"content":{"rendered":"<div class=\"vibe_editor_rich_text\">\n<p style=\"\"><strong>Learning objectives<\/strong><\/p>\n<p style=\"\">&#8211; Understand strategic planning process in different organization levels<\/p>\n<p style=\"\">&#8211; Learn how to scan the environment both internal &amp; external<\/p>\n<p style=\"\">&#8211; Learn how to formulate competitive strategy<\/p>\n<p style=\"\">&#8211; Learn how to set marketing objectives<\/p>\n<p style=\"\">&#8211; Learn how to forecast the sales<\/p>\n<p style=\"\">&#8211; Learn how to choose the proper budgeting method<\/p>\n<p style=\"\"><\/p>\n<p style=\"\"><strong>Program Contents<\/strong><\/p>\n<p style=\"\">1.Overview of <strong>strategic planning <\/strong>)<strong>Corporate &#8211; Business &#8211; Product)<\/strong><\/p>\n<p style=\"\">2.Scanning the environment\/ Market opportunity analysis<\/p>\n<p style=\"\">2.1 SWOT analysis<\/p>\n<p style=\"\">2.2 PESTLE analysis<\/p>\n<p style=\"\">2.3 Customer analysis<\/p>\n<p style=\"\">2.4 Competitors analysis &amp; competitive strategy<\/p>\n<p style=\"\">3. Setting marketing objectives<\/p>\n<p style=\"\">4. Sales forecasting<\/p>\n<p style=\"\">5. Budgeting<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing management is\u00a0the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.<\/p>\n<p>Marketing management involves developing and implementing strategic marketing programs, processes, and activities that align with corporate strategic objectives, utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.<\/p>\n","protected":false},"author":1,"featured_media":1600,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[142],"class_list":["post-1317","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-online-programs"],"featured_image_urls":{},"_links":{"self":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/comments?post=1317"}],"version-history":[{"count":2,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1317\/revisions"}],"predecessor-version":[{"id":1601,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1317\/revisions\/1601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media\/1600"}],"wp:attachment":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media?parent=1317"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course-cat?post=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}