{"id":1330,"date":"2024-07-08T13:32:57","date_gmt":"2024-07-08T13:32:57","guid":{"rendered":"https:\/\/bepacedu.com\/eduzone\/?post_type=course&#038;p=1330"},"modified":"2026-04-04T17:17:27","modified_gmt":"2026-04-04T17:17:27","slug":"marketing-communication","status":"publish","type":"course","link":"https:\/\/bepacedu.com\/eduzone\/course\/marketing-communication\/","title":{"rendered":"Marketing Communication"},"content":{"rendered":"<div class=\"vibe_editor_rich_text\">\n<p style=\"\"><strong>Learning objectives :<\/strong><\/p>\n<p style=\"\"><strong>After completing this course, you should be able to:<\/strong><\/p>\n<p style=\"\">\u2022Describe marketing communication process<\/p>\n<p style=\"\">\u2022Know different marketing communication tools<\/p>\n<p style=\"\">\u2022Formulate advertising strategy<\/p>\n<p style=\"\">\u2022Design sales promotion programs for consumers, retailers and distributors<\/p>\n<p style=\"\">\u2022Establish public relation program to different stakeholders<\/p>\n<p style=\"\">\u2022Design integrated marketing communication campaign<\/p>\n<p style=\"\"><\/p>\n<p style=\"\"><strong>Course contents<\/strong><\/p>\n<p style=\"\">1.Communication process, Marketing Communication.<\/p>\n<p style=\"\">2.Advertising<\/p>\n<p style=\"\">3.Sales promotion.<\/p>\n<p style=\"\">4.PR, publicity &amp; corporate advertising.<\/p>\n<p style=\"\">5.Direct Marketing<\/p>\n<p style=\"\">6.Personal selling<\/p>\n<p style=\"\">7.Digital Marketing<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers , directly or indirectly about the brands they sell<\/p>\n","protected":false},"author":1,"featured_media":1332,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[142],"class_list":["post-1330","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-online-programs"],"featured_image_urls":{},"_links":{"self":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/comments?post=1330"}],"version-history":[{"count":3,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1330\/revisions"}],"predecessor-version":[{"id":1931,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1330\/revisions\/1931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media\/1332"}],"wp:attachment":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media?parent=1330"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course-cat?post=1330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}