{"id":1342,"date":"2024-07-08T13:40:59","date_gmt":"2024-07-08T13:40:59","guid":{"rendered":"https:\/\/bepacedu.com\/eduzone\/?post_type=course&#038;p=1342"},"modified":"2026-05-17T04:35:30","modified_gmt":"2026-05-17T04:35:30","slug":"brand-management","status":"publish","type":"course","link":"https:\/\/bepacedu.com\/eduzone\/course\/brand-management\/","title":{"rendered":"Brand Management(Diploma Module)"},"content":{"rendered":"<div class=\"vibe_editor_rich_text\">\n<p style=\"\"><strong>Learning objectives:&nbsp;<\/strong><\/p>\n<p style=\"\">\u2022What is a brand and how does branding work?<\/p>\n<p style=\"\">\u2022What is brand equity?<\/p>\n<p style=\"\">\u2022How is brand equity built, measured, and managed?<\/p>\n<p style=\"\">\u2022What are models of brand equity building ?<\/p>\n<p style=\"\">\u2022What are the important decisions in developing a branding strategy?<\/p>\n<p style=\"\">\u2022What is brand architecture?<\/p>\n<p style=\"\">What are brand architecture models ?<\/p>\n<p style=\"\"><\/p>\n<p style=\"\"><strong>Program contents:<\/strong><\/p>\n<p style=\"\">1.Brand , branding<\/p>\n<p style=\"\">2.Role of brand<\/p>\n<p style=\"\">3.Brand equity &amp; brand promise<\/p>\n<p style=\"\">4.Brand equity models<\/p>\n<p style=\"\">5.Brand equity drivers<\/p>\n<p style=\"\">6.Measuring Brand Equity<\/p>\n<p style=\"\">7.Brand terms &amp; Naming<\/p>\n<p style=\"\">8.Brand strategy<\/p>\n<p style=\"\">9.Brand architecture<\/p>\n<p style=\"\">10.Brand architecture models<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand management is the strategic process of developing, preserving, and enhancing a business&#8217;s image, reputation, and perceived worth in order to promote client loyalty. In order to guarantee consistent message across all channels and eventually increase sales and brand equity, it entails controlling both tangible aspects (logos, packaging) and intangible elements (brand experience).<\/p>\n","protected":false},"author":1,"featured_media":1343,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[142],"class_list":["post-1342","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-online-programs"],"featured_image_urls":{},"_links":{"self":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/comments?post=1342"}],"version-history":[{"count":2,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1342\/revisions"}],"predecessor-version":[{"id":2361,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1342\/revisions\/2361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media\/1343"}],"wp:attachment":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media?parent=1342"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course-cat?post=1342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}