{"id":1374,"date":"2024-07-18T13:09:51","date_gmt":"2024-07-18T13:09:51","guid":{"rendered":"https:\/\/bepacedu.com\/eduzone\/?post_type=course&#038;p=1374"},"modified":"2025-02-22T10:06:22","modified_gmt":"2025-02-22T10:06:22","slug":"pharmaceutical-product-management-ppm","status":"publish","type":"course","link":"https:\/\/bepacedu.com\/eduzone\/course\/pharmaceutical-product-management-ppm\/","title":{"rendered":"Pharmaceutical Product Management \/ PPM"},"content":{"rendered":"<div class=\"vibe_editor_rich_text\">\n<p style=\"\"><strong>Program contents:&nbsp;<\/strong><\/p>\n<p style=\"\"><\/p>\n<p style=\"\">Module 1 : Marketing Principles&nbsp;<\/p>\n<p style=\"\">Module 2 : Marketing Management&nbsp;<\/p>\n<p style=\"\">Module 3 : Marketing strategy&nbsp;<\/p>\n<p style=\"\">Module 4 : Product Management&nbsp;<\/p>\n<p style=\"\"><\/p>\n<p style=\"\"><strong>Detailed Contents&nbsp;<\/strong><\/p>\n<p style=\"\"><\/p>\n<p style=\"\">1.Understanding marketing and marketing planning process<\/p>\n<p style=\"\">2.Characters of successful marketing plan and its process<\/p>\n<p style=\"\">3.Situation analysis \/ SWOT\/PESTLE<\/p>\n<p style=\"\">4.Customer analysis<\/p>\n<p style=\"\">5.Market analysis \/ IMS Data<\/p>\n<p style=\"\">6.Competitors analysis<\/p>\n<p style=\"\">7.Marketing plan objectives<\/p>\n<p style=\"\">8.Forecasting and budgeting<\/p>\n<p style=\"\">9.Marketing strategy STP (Segmentation , Targeting , positioning )<\/p>\n<p style=\"\">10.Product strategy<\/p>\n<p style=\"\">11.Promotion strategy<\/p>\n<p style=\"\">12.Pricing and distribution<\/p>\n<p style=\"\">13.Marketing plan control<\/p>\n<p style=\"\">14.Marketing Plan presentation<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Take your first step to pharmaceutical marketing career , understand marketing planning process. Be ready for assessment and practice on marketing plan.<\/p>\n<p>\u0634\u0647\u0627\u062f\u0629 \u0623\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0645\u062f\u062a\u0647\u0627 48 \u0633\u0627\u0639\u0629 \u062f\u0631\u0627\u0633\u064a\u0629 \u0644\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0628\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0648\u064a\u0629 \u0644\u0648\u0638\u064a\u0641\u0629 \u0645\u062f\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a<br \/>\nProduct manager<br \/>\n\u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0639\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u0649 \u0634\u0648\u0642 \u0627\u0644\u062f\u0648\u0627\u0621 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0639\u0645\u0644 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629  \u0628\u0637\u0631\u064a\u0642\u0629 \u0625\u062d\u062a\u0631\u0627\u0641\u064a\u0629<br \/>\nMarketing plan<br \/>\n\u0644\u062a\u0643\u0648\u0646 \u062c\u0627\u0647\u0632 \u0644\u0644\u062a\u0642\u064a\u064a\u0645<br \/>\n Product&#8217;s Manager Assessment<br \/>\nIQVIA \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648 \u062a\u062d\u0644\u064a\u0644 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<br \/>\n\u0645\u0639\u0631\u0641\u0629 \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u0649 \u0633\u0648\u0642 \u0627\u0644\u062f\u0648\u0627\u0621<br \/>\n\u0645\u0639\u0631\u0641\u0629 \u0645\u0647\u0627\u0631\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<br \/>\n\u0645\u0639\u0631\u0641\u0629 \u0648\u0636\u0639 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<br \/>\n\u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0639\u0645\u0644\u0649 \u064a\u062a\u0645 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0639\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0646\u062a\u062c \u0641\u0649 \u0627\u0644\u0641\u0627\u0631\u0645\u0627 \u0645\u062b\u0644<br \/>\nCosmetics  &#8211; Anti-hypertensive &#8211; Anti psychotics &#8211;  Anti-Inflammatory &#8211; Antibiotics  <\/p>\n","protected":false},"author":1,"featured_media":1365,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[141],"class_list":["post-1374","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-professional-certificates"],"featured_image_urls":{},"_links":{"self":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/comments?post=1374"}],"version-history":[{"count":8,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1374\/revisions"}],"predecessor-version":[{"id":1546,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1374\/revisions\/1546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media\/1365"}],"wp:attachment":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media?parent=1374"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course-cat?post=1374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}