{"id":1402,"date":"2024-08-17T13:37:10","date_gmt":"2024-08-17T13:37:10","guid":{"rendered":"https:\/\/bepacedu.com\/eduzone\/?post_type=course&#038;p=1402"},"modified":"2025-03-26T11:27:48","modified_gmt":"2025-03-26T11:27:48","slug":"certified-key-account-manager-ckam-hikma","status":"publish","type":"course","link":"https:\/\/bepacedu.com\/eduzone\/course\/certified-key-account-manager-ckam-hikma\/","title":{"rendered":"Certified Key Account Manager CKAM \/ Hikma &#8211; KSA \/ August 2024"},"content":{"rendered":"<div class=\"vibe_editor_rich_text\">\n<p><strong>Learning objectives:<\/strong><\/p>\n<p>After participating in this workshop you should be able to :<\/p>\n<p>&#8211; Define the importance of Key account manager in pharmaceutical companies<\/p>\n<p>&#8211; Analyze your accounts to determine key accounts .<\/p>\n<p>&#8211; Build good relation with key accounts<\/p>\n<p>&#8211; Formulate a distinctive strategy for each account<\/p>\n<p>&#8211; Measure your success in account relationship building Formulate key account plan<\/p>\n<p><strong>Program contents:<\/strong><\/p>\n<p><strong>1. \u00a0\u00a0<\/strong>KAM Principles &amp; Process<\/p>\n<p><strong>2. \u00a0\u00a0<\/strong>Account analysis<\/p>\n<p><strong>3. \u00a0\u00a0<\/strong>Account relationship building<\/p>\n<p><strong>4. \u00a0\u00a0<\/strong>Creating value<\/p>\n<p><strong>5. \u00a0\u00a0<\/strong>Measuring the success<\/p>\n<p><strong>6. \u00a0\u00a0<\/strong>Negotiation for KAM<\/p>\n<p><strong>7. \u00a0\u00a0<\/strong>Leadership for KAM<\/p>\n<p><strong>8. \u00a0\u00a0<\/strong>KAM &amp; Market access<\/p>\n<p><strong>9.<\/strong> \u00a0\u00a0Key Account plan<\/p>\n<h4><strong>Duration:<\/strong><\/h4>\n<ul>\n<li>Classes are conducted once weekly for 9 weeks.<\/li>\n<li>Each lecture runs for four hours.<\/li>\n<li><\/li>\n<\/ul>\n<h4><strong>Certification:<\/strong><\/h4>\n<ul>\n<li><a>C<\/a>ertified Key Account Manager (CKAM)\u00a0is endorsed program by\u00a0<a href=\"https:\/\/ismeducation.com\/\"><strong>ISM \/UK (Institute of Sales Management)<\/strong><\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today pharmaceutical market is highly driven by multiple stakeholders influencing physicians prescriptions. The Growth in institutional segment faster than private one<br \/>\nThere are three types of B2B businesses (accounts) which require different approaches in the pharmaceutical industry.<br \/>\n1. Hospitals, hospital chains<br \/>\n2. Pharmacy chains and wholesalers<br \/>\n3. Key strategic authorities, payers<\/p>\n<p>\u0634\u0647\u0627\u062f\u0629 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 36 \u0633\u0627\u0639\u0629 \u0644\u062a\u0623\u0647\u064a\u0644 \u0645\u062f\u064a\u0631\u064a \u0643\u0628\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0648\u064a\u0629<br \/>\n Key Account Manager<br \/>\n\u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 :<br \/>\n\u0637\u0628\u064a\u0639\u0629 \u0623\u062f\u0627\u0631\u0629 \u0643\u0628\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<br \/>\nKey Account Management<br \/>\n\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0643\u0628\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062b\u0644 \u0627\u0644\u0645\u0633\u062a\u0634\u0641\u064a\u0627\u062a (\u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0635\u0629 ) \u0648\u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u0635\u064a\u062f\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0632\u0639\u064a\u0646 \u0648\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0627\u0645\u064a\u0646 \u0648\u0648\u0632\u0627\u0631\u0629 \u0627\u0644\u0635\u062d\u0629<br \/>\n\u0643\u064a\u0641\u064a\u0629 \u062a\u0635\u0646\u064a\u0641 \u0643\u0628\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<br \/>\n\u0643\u064a\u0641\u064a\u0629 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0643\u0628\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0642\u0631\u0627\u0631<br \/>\n\u0643\u064a\u0641\u064a\u0629 \u0623\u0636\u0627\u0641\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0643\u0628\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<br \/>\n\u062a\u0642\u064a\u064a\u0645 \u0643\u0628\u0627\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<br \/>\n\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0645\u0639 \u0643\u0628\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<br \/>\n&#8211; &#8211; &#8211; &#8211; &#8211; &#8211; &#8211; &#8211; &#8211; &#8211; &#8211; &#8211; &#8211; &#8211; &#8211; &#8211;<br \/>\n\u0628\u0631\u0646\u0627\u0645\u062c \u062e\u0627\u0635 \u0628\u0634\u0631\u0643\u0629 \u0627\u0644\u062d\u0643\u0645\u0629 \u0644\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u062f\u0648\u0627\u0626\u064a\u0629 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0628\u064a\u0628\u0627\u0643 \u0625\u0646\u062a\u0631\u0646\u0627\u0634\u064a\u0648\u0646\u0627\u0644 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a <\/p>\n","protected":false},"author":1,"featured_media":1403,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[141],"class_list":["post-1402","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-professional-certificates"],"featured_image_urls":{},"_links":{"self":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/comments?post=1402"}],"version-history":[{"count":10,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1402\/revisions"}],"predecessor-version":[{"id":1923,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/1402\/revisions\/1923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media\/1403"}],"wp:attachment":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media?parent=1402"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course-cat?post=1402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}