{"id":2430,"date":"2026-07-06T15:46:08","date_gmt":"2026-07-06T15:46:08","guid":{"rendered":"https:\/\/bepacedu.com\/eduzone\/?post_type=course&#038;p=2430"},"modified":"2026-07-09T16:54:35","modified_gmt":"2026-07-09T16:54:35","slug":"strategic-sales-management","status":"publish","type":"course","link":"https:\/\/bepacedu.com\/eduzone\/course\/strategic-sales-management\/","title":{"rendered":"Strategic Sales Management"},"content":{"rendered":"<div class=\"vibe_editor_rich_text\">\n<p style=\"\"><strong>Learning objectives<\/strong><\/p>\n<p style=\"\"><\/p>\n<ol>\n<li style=\"\">By the end of this module, you should be able to :<\/li>\n<li style=\"\">Understand your role as a manager<\/li>\n<li style=\"\">Define your growth plan&nbsp;<\/li>\n<li style=\"\">Formulate a product portfolio analysis&nbsp;<\/li>\n<li style=\"\">Determine a product growth\u2019s strategy&nbsp;<\/li>\n<li style=\"\">Define sales growth strategy<\/li>\n<li style=\"\">Determine your competitive strategy&nbsp;<\/li>\n<li style=\"\">Analyze your customers&nbsp;<\/li>\n<li style=\"\">Analyze your profit&nbsp;<\/li>\n<li style=\"\">Develop your business plan<\/li>\n<\/ol>\n<p style=\"\"><\/p>\n<p style=\"\"><strong>Program contents &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n<p style=\"\"><\/p>\n<ul>\n<li style=\"\">Introduction&nbsp;<\/li>\n<li style=\"\">What is management?<\/li>\n<li style=\"\">What is strategic planning ?<\/li>\n<li style=\"\">Corporate strategic planning&nbsp;<\/li>\n<li style=\"\">Business Strategy \/ Product portfolio analysis&nbsp;<\/li>\n<li style=\"\">Competitors analysis&nbsp;<\/li>\n<li style=\"\">Customer analyses&nbsp;<\/li>\n<li style=\"\">Profit analysis (P &amp; L )<\/li>\n<li style=\"\">Business plan<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sales Management\u00a0is both an art and science. Alignment of sales strategy with marketing, business unit and corporate strategy is a crucial for organization success.<\/p>\n","protected":false},"author":1,"featured_media":2433,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[142],"class_list":["post-2430","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-online-programs"],"featured_image_urls":{},"_links":{"self":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/2430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/comments?post=2430"}],"version-history":[{"count":2,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/2430\/revisions"}],"predecessor-version":[{"id":2432,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/2430\/revisions\/2432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media\/2433"}],"wp:attachment":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media?parent=2430"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course-cat?post=2430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}