{"id":343,"date":"2024-01-04T18:19:47","date_gmt":"2024-01-04T18:19:47","guid":{"rendered":"https:\/\/seomenta.com\/lms\/course\/advanced-pharmaceutical-product-management-appm\/"},"modified":"2024-12-23T08:21:04","modified_gmt":"2024-12-23T08:21:04","slug":"advanced-pharmaceutical-product-management-appm-3","status":"publish","type":"course","link":"https:\/\/bepacedu.com\/eduzone\/course\/advanced-pharmaceutical-product-management-appm-3\/","title":{"rendered":"Advanced Pharmaceutical Product Management \/ APPM"},"content":{"rendered":"<div class=\"vibe_editor_rich_text\">\n<p style=\"\"><strong>Module 1: &nbsp;Marketing strategy<\/strong><\/p>\n<p style=\"\">\u2022Marketing plan overview<\/p>\n<p style=\"\">\u2022Marketing strategies for growing markets<\/p>\n<p style=\"\">\u2022Growth strategies for leaders<\/p>\n<p style=\"\">\u2022Growth strategies for challengers &amp; followers<\/p>\n<p style=\"\">\u2022Offensive and defensive strategies<\/p>\n<p style=\"\"><strong>Module 2: Promotion management<\/strong><\/p>\n<p style=\"\">\u2022Marketing Communication definition and principles<\/p>\n<p style=\"\">\u2022Developing promotion strategy<\/p>\n<p style=\"\">\u2022Digital transformation in pharmaindustry<\/p>\n<p style=\"\">\u2022Deigning visual aids<\/p>\n<p style=\"\"><strong>Module 3: Brand Management<\/strong><\/p>\n<p style=\"\">\u2022Building pharmaceutical brand equity<\/p>\n<p style=\"\">\u2022Brand equity building models<\/p>\n<p style=\"\">\u2022Managing brand equity ( Reinforcement &amp; revitalization)<\/p>\n<p style=\"\"><strong>Module 4 : Marketing Metrics<\/strong><\/p>\n<p style=\"\">\u2022Market demand performance<\/p>\n<p style=\"\">\u2022Customer satisfaction index<\/p>\n<p style=\"\">\u2022Market share<\/p>\n<p style=\"\">\u2022Marketing Plan performance<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pharmaceutical market is a unique one. Product management in pharmaceutical industries has many different aspects than other industries. This program is designed to fulfill the advanced roles and responsibilities of product management for pharma product and marketing managers.<\/p>\n<p>After completing this program participants will be able to:<br \/>\n&#8211; Choose the proper marketing strategy for their products<br \/>\n&#8211; Formulate a result oriented marketing campaign with digital platform<br \/>\n&#8211; Learn how to build and manage their brand equity<br \/>\n&#8211; Learn how to measure their marketing success<\/p>\n","protected":false},"author":1,"featured_media":1469,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"course-cat":[141],"class_list":["post-343","course","type-course","status-publish","has-post-thumbnail","hentry","course-cat-professional-certificates"],"featured_image_urls":{},"_links":{"self":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/types\/course"}],"author":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":4,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/343\/revisions"}],"predecessor-version":[{"id":1458,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course\/343\/revisions\/1458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media\/1469"}],"wp:attachment":[{"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/media?parent=343"}],"wp:term":[{"taxonomy":"course-cat","embeddable":true,"href":"https:\/\/bepacedu.com\/eduzone\/wp-json\/wp\/v2\/course-cat?post=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}