Selling is the process of determining customers’ needs and wants, and the try to satisfy it. Persuading customers to purchase a product or idea that will satisfy those needs and wants, thereby both the buyer and the seller gain a benefit this an ideal scenario in professional selling skills.
Need is a state of felt deprivation of some basic satisfaction which needs to be eliminated or a problem which needs to be solved [Hungry, unprotected, Unsafely, lonely, Etc.]. Need always refers to people. Maslow mentioned that we have 5 basic needs. He puts them in hierarchy shape.
- Physiological needs, such as food, shelter, clothing, and sex
- Safety needs, the need for security and safety
- Social needs, love and belonging, feel a sense of love, affection, belonging, and acceptance.
- Esteem needs , gain recognition, status, and respect from others.
- Self- actualization needs, the need for self fulfillment and a desire to realize one’s own potential.