Key Account Manager is one from pharmaceutical company’ field teams interacting with hospitals both governmental and private.
Key Account Manager Job roles are:
- Gather and analyzes the needs and wants of key accounts to propose services and creates value to them over long term.
- Develop the business of pharmaceutical company over long-term with hospitals.
- Identify and influence decision paths at hospital level to secure the future business of the company
- Build long term relation with influencers and decision makers inside hospitals to meet some of their needs.
- Become the preferred supplier for certain therapy
- Get the product enlisted
- Modifying purchasing process
- Minimizing price pressure
- Gaining market share
- Get medicine prescribed to patients
- Help hospital to develop business and attract more patients
- Improve hospital organization and efficiency (saving cost and time)
- Develop customized services associated (directly or indirectly) to the product portfolio
- Deliver mutual value (benefit) for both the hospital and the company
- Demonstrate leadership capabilities to work with cross functional teams
- Manage projects efficiently and effectively
- Monitor carefully the quality of execution and the impact of proposed services
Key Account Manager Key skills
- Relationship building
- Strategic planning
- Business management
- Project management
- Team leadership
- Strategic influencing
- Co-ordination/ cross functional
- Managing diversity
- Innovation & Creativity
- Marketing
- Problem solving
- Negotiating
- Opportunity creating
- Organization
- Communication
- Presenting
- Selling
