كثير منا بيقدم على وظيفة مدير منتج بشركات الأدوية Product Manager بينطلب منه يعمل خطة تسويقية marketing plan :لمنتج معين دى خطوات تفصيلية مبسطة للخطة التسويقية أولآ : تحليل الوضع الحالى 1.Current situation analysis وده بيشمل 3 حاجات مهمة بنقول عليهم 3Cs وهما ِِA. Company analysis وده بيشمل تقييمك لموارد الشركة من خلال تحليل نقاط […]
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Personal selling is one of the most important ways companies can communicate with their customers. Companies can set some responsibilities for their salespeople. These responsibilities differ from one company to another. Personal selling responsibilities take many different ways like: 1. Finding prospective customers: Process of locating new customers (often referred to Customer Prospecting) involves find
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Oldest form of marketing is the field sales call. Today all companies depends on personal selling to find prospects and develop them into customers and grow their business. Personal selling involves selling through a person to person communications process. Salespeople match the benefits of their offering to the specific needs of their customers developing long-term
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