Marketing Strategy (Diploma Module)
About the course
Formulating a marketing strategy is crucial element for marketing success . You must master STP process (Segmentation , Targeting , Positioning ) . You must know the proper strategy either to offense nor to defense
After completing this course participants should be able to:
- Differentiate between mass market and match marketing
- Know different method for segmentation
- Know how to make proper targeting and positioning strategy
- Know how to choose offensive or defensive strategy
- Know different strategies for market leader, challenger and followers
Program Content:
- Mass Vs. Match marketing
- Segmentation
- Targeting
- Positioning
- Offensive and defensive strategies
- Market strategies of leader
- Market strategies of challenger
- Market strategies of follower
Program Content
Session 1
-
Market Segmentation bases
28:54
Session 2
Session 3
Session 4
Session 5
Session 6
Session 7
Student Ratings & Reviews
No Review Yet
