What is business development?
Business development can be summarized as the ideas, initiatives, and activities that help make a business better. This includes increasing revenues,…
What are the roles and responsibilities...
A product manager is a middle manager within the pharmaceutical companies, responsible for: Successfully bringing new products (or services/brands) to…
Does Social Media influence HCP behavior...
COVID-19 dramatically accelerated social media usage by HCPs. As a result, social media has been a primary communications channel and…
Negotiation styles and social styles
Negotiator personality types can be analyzed using two dimensions, emotion and assertiveness. A two-by-two matrix that outlines the different negotiating…
What is a physician’s product adoption?
A products adoption is a physician’s internal process, involving awareness, interest, evaluation, trial, and adoption, there process called Buyer readiness…
District Manager Case study
Drug United Group is a fast-growing pharmaceutical company. The company is aiming to be among the top 10 leaders in…
What are the job roles and...
Key Account Manager is one from pharmaceutical company’ field teams interacting with hospitals both governmental and private. Key Account Manager…
What is positioning?
Positioning is integral part of product’s marketing strategy, segmentation and targeting (STP) process. Positioning aims to differentiate the product from…
What are District Manager Job roles...
من أهم مميزات العمل فى مجال المبيعات هو الترقى إلى الوظائف الإدارية العليا . حيث تبدأ فى مجال شركات الأدوية…
How to formulate a plan by...
SOSTAC model دي طريقة للتخطيط ابتكرها PR Smith سنة 90 عشان تساعده على اتمام العمل التسويقي اللي بيقوم بيه في مؤسسته…
