Marketing Communication
About the course
Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers , directly or indirectly about the brands they sell
After completing this course, you should be able to:
- Describe marketing communication process
- Know different marketing communication tools
- Formulate advertising strategy
- Design sales promotion programs for consumers, retailers and distributors
- Establish public relation program to different stakeholders
- Design integrated marketing communication campaign
Program contents
- Communication process, Marketing Communication.
- Advertising
- Sales promotion.
- PR, publicity & corporate advertising.
- Direct Marketing
- Personal selling
- Digital Marketing
Program Content
Session 1
-
Introduction , Advertising
01:10:49
Session 2
Session 3
Session 4
Session 5
New product launch 2
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