A product manager is a middle manager within the pharmaceutical companies, responsible for:
- Successfully bringing new products (or services/brands) to market
- Ensuring the ongoing success of existing products over their lifecycle
- Orchestrating all functional areas that impact the development, manufacturing, sales, and support of products.
Responsibilities of product managers
Inbound Responsibilities (Creating value)
–Understand customer needs and requirements
–Understand the market and competition for the product
–Research feature enhancements and upgrades for future releases
–Create Marketing Requirements Document (MRD)
–Create the product release plan
–Help to develop product roadmap and competitive positioning
–Work with development, testing, and QA to ensure that product meets requirements and stays within schedule
Outbound Responsibilities(Communicate value)
–Manage product launch
–Support marketing with outbound marketing communication and PR
–Support sales with product training, demos, customer presentations, data sheets, competitive positioning
–Support sales on key customer deals and accompany sales personnel on key customer visits
–Monitor and improve customer satisfaction
There are many titles of this Job :
- Product manager
- Brand manager
- Market segment manager
- Market manager
- Product development manager
