Sales & Marketing Management Diploma /SMMD/ QFC3
About the course
Selling will always be necessary. However, selling is not the goal of marketing. Knowing and comprehending the requirements and desires of customers and creating a product that meets those demands is the goal of marketing. After that, the marketer needs to inform the consumer about his product and distribute it through the appropriate channels.
By the end of the diploma, participants will be able to:
Analyze → Plan → Execute → Measure → Optimize
- Understand core sales and marketing principles
- Analyze markets, customers, and competitors
- Develop integrated sales and marketing strategies
- Create effective marketing plans
- Develop and manage sales plans including sales forecasting, territory management, target setting, and performance tracking.
- Manage sales teams effectively
- Use data and KPIs to evaluate commercial performance
- Solve real-world sales and marketing challenges through practical case studies, projects, simulations,
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Level 1
- Module 1: Sales Management
- Module 2: Sales people Management
- Module 3: Sales Leadership
Level 2
- Module 4: Marketing Management
- Module 5: Marketing Strategy
- Module 6: Product Management
Optional
- Marketing principles
- Personal Selling
Duration:
- The program lasts 144 hours in total, with 96 hours of live sessions held once a week for 24 weeks and 48 hours of supplementary source recording.
Certification:
- Sales & Marketing Management Diploma is endorsed program by ISM /UK (Institute of Sales Management)
Program Content
Module 1: Sales Management
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Sales planning
01:59:26 -
Situation analysis
01:54:51 -
Forecasting
02:06:40 -
Qualitative forecasting & Budgeting
01:43:12 -
Territory design
01:41:03
Module 2: Sales people Management
Module 3: Sales Leadership
Module 4: Marketing Management
Module 5: Marketing Strategy
Module 6: Product Management
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