MBA / Master Business Administration / Marketing Management

Analyze → Strategize → Create Value → Execute → Measure → Optimize → Grow

By the end of the BEPAC MBA – Marketing Management, participants will be able to:

1. Develop advanced marketing management capabilities
2. Analyze market trends, customer behavior, and competitive landscapes
3. Formulate strategic marketing strategies aligned with organizational vision, objectives, and competitive positioning.
4. Develop comprehensive marketing plans integrating segmentation, targeting, positioning, product, pricing, distribution, and promotion strategies.
5. Apply advanced consumer and customer insights
6. Build and manage strong brands
7. Integrate digital marketing and emerging technologies
8. Design, implement, and evaluate integrated marketing communication campaigns
9. Apply marketing analytics and data-driven decision-making to measure performance,
10. Develop customer-centric strategies
11. Manage product and portfolio strategies throughout the product life cycle
12. Apply strategic pricing and revenue concepts to support profitability
13. Manage marketing resources and budgets effectively
14. Develop sustainable competitive advantage
15. Evaluate complex marketing challenges and develop strategic solutions using business cases, research, analytics, and practical projects.

Program contents

Core modules

• Strategic Management & Leadership
• Business finance
• HR management
• Marketing Management
• Sales Management
• Economics
• Operation Management
• Supply chain

Special modules

• Strategic Marketing Management
• Marketing communication
• Consumer behavior
• Marketing Research

Optional

• Data analysis
• Digital transformation & AI

Duration:

• The program lasts 288 hours in total, with 240 hours of live sessions held once a week for 78 weeks (one year & half) and 48 hours of supplementary source recording.

Certification:

• MBA / Master Business Administration / Marketing Management is accredited program by IBSS Business School