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key account identification and selection matrix / KAISM

Leave a Comment / Key Account Management / Bepacedu

First step Key account manager / KAM must do is to formulate account strategy through account analysis to formulate a plan that results in maximum responsiveness to account’s needs This takes place by two factors: Account attractiveness: What makes you want to deal with these accounts Like, Size: Unit, value, profit, Etc. Relative strength: What makes these accounts want […]

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What is business development?

Leave a Comment / articles, Management, Uncategorized / bepacedu

Business development can be summarized as the ideas, initiatives, and activities that help make a business better. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships, and making strategic business decisions Successful business development impacts every department within a company, including sales, marketing, manufacturing, human resources, accounting, finance,

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What are the roles and responsibilities of pharmaceutical product manager?

Leave a Comment / articles, Marketing / bepacedu

A product manager is a middle manager within the pharmaceutical companies, responsible for: Successfully bringing new products (or services/brands) to market Ensuring the ongoing success of existing products over their lifecycle Orchestrating all functional areas that impact the development, manufacturing, sales, and support of products. Responsibilities of product managers Inbound Responsibilities (Creating value) –Understand customer

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Does Social Media influence HCP behavior ?

Leave a Comment / articles, Digital Marketing, Marketing / bepacedu

COVID-19 dramatically accelerated social media usage by HCPs. As a result, social media has been a primary communications channel and a strategic perspective for reaching and persuading HCPs Younger HCPs are digital and social natives .They are relying on social platforms to address personal and professional interests. Huge numbers of HCPs are on the most

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Negotiation styles and social styles

Leave a Comment / articles, Negotiation, Sales Professionalism / bepacedu

Negotiator personality types can be analyzed using two dimensions, emotion and assertiveness. A two-by-two matrix that outlines the different negotiating personality styles as defined by emotion and assertiveness. There are four types of negotiation: Competition / Driver (I win, you lose) / Lion / Treat you as an adversary (Enemy) Compete to win Limited buying

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Top 100 Selling Brands in Egyptian pharmaceutical market / YTD June /2021

Leave a Comment / Pharma insight, Pharmaceutical Sales / bepacedu

أكبر 100 منتج مبيعا فى النصف الأول من 2021 عدد المنتجات الموجودة فى سوق الدواء المصرى حوالى 5600 منتج وصل مبيعات المائة الكبار 13 مليون من أجمالى 40 مليون أى ما يقارب 33% لأول مرة فى المركز الأول الكليكسان CLEXANE شركة سانوفى فى المركز الثانى البنادول PANADOL شركة جلاكسو فى المركز الثالث CONVENTIN شركة إيفا

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Top 300 Selling Pharmaceutical Companies in Egyptian market / YTD June 2021

Leave a Comment / Pharma insight, Pharmaceutical Sales / bepacedu

وصل حجم سوق الدواء المصرى حوالى 40 مليار جنيه بنسبة نمو 7% عن العام الماضى نفس الفترة فى المركز الاول كالعادة نوفارتس بنسبة نمو 10% عن العام الماضى نفس الفترة فى المركز الثانى سانوفى رغم تراجع مبيعاتها بنسبة %4 فى المركز الثالث إيفا بنسبة نمو %22 : إنخفض عدد الشركات الفاعلة فى مصر من 870 حوالى 600 الى :جاء ترتيبهم كالتالى NOVARTIS 1 SANOFI 2 EVA 3

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Top 100 Selling Pharmaceutical Companies in Egyptian market / YTD June 2021

Leave a Comment / Pharma insight, Pharmaceutical Sales / bepacedu

#فارماوى متابع #بيباك رائدة التعليم الإدارى فى قطاع الأدوية ننشر حصريا أكبر 100 شركة أدوية مبيعات فى النصف الأول من عام 2021 Top 100 Selling Pharmaceutical Companies in Egyptian market / YTD June 2021 وصل حجم سوق الدواء المصرى حوالى 40 مليار جنيه بنسبة نمو 7% عن العام الماضى نفس الفترة يمثل المائة االكبار حوالى

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Top10 Pharmaceutical companies in MEA / MAT. March 2021

Leave a Comment / Pharma insight, Pharmaceutical Sales / bepacedu

MEA pharmaceutical Market reached to $28 B value and 7.86 B units with PPG% -.02 and GAGR -4.6% There is a slow growth is some key markets due to COVID 19 , KSA market has grown by 4.2 PPG% compared with Egyptian market 6%PPG Top 10 companies represent 37% market share from the MEA Sanofi

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How can key account manager formulate identification and selection matrix / KAISM

Leave a Comment / articles, Key Account Management / bepacedu

أولى المهام الخاص بمدير كبار العملاء Key account manager / KAM هى Account analysis وهى أن يقوم بتقسيم كل Accounts :بناء على صفات معينة تشمل الآتى أولا : Account attractiveness مدى قوة هذة المؤسسة كى نتعامل معها ونقوم بعمل شركة إستراتيجية ويتم هذا التقييم من خلال حجم المبيعات والربحية ومدى الإستقرار المالى للمؤسسة وعلاقة الشركة

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