Digital Marketing

HCP-and-social-media

Does Social Media influence HCP behavior ?

COVID-19 dramatically accelerated social media usage by HCPs. As a result, social media has been a primary communications channel and a strategic perspective for reaching and persuading HCPs Younger HCPs are digital and social natives .They are relying on social platforms to address personal and professional interests. Huge numbers of HCPs are on the most […]

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buyer-persona

Buyer persona إزاي تعمل

شخصية المشتري أو عميلك المثالي شبه الخيالي A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. بالإنجليزي ده تعريف شخصية المشتري وبالعربي: هي تمثيل أو تجسيد شبه خيالي لعميلك المثالي بناءً على أبحاث السوق والبيانات الحقيقية حول عملائك الحاليين buyer persona الباير بيرسونا

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