What is a physician’s product adoption?

A products adoption is a physician’s internal process, involving awareness, interest, eval­uation, trial, and adoption, there process called Buyer readiness…

District Manager Case study

Drug United Group is a fast-growing pharmaceutical company. The company is aiming to be among the top 10 leaders in…

How to develop a promotional message...

Developing an effective promotional strategy requires much planning. The most important step of your strategy is developing the message. Developing…

What are the job roles and...

Key Account Manager is one from pharmaceutical company’ field teams interacting with hospitals both governmental and private. Key Account Manager…

What is positioning?

Positioning is integral part of product’s marketing strategy, segmentation and targeting (STP) process. Positioning aims to differentiate the product from…

DTCA (Direct To Consumer Advertising)

عبارة عن ترويج شركات الأدوية لمنتجاتها الدوائية للمريض مباشرة . أى هو الإعلان المباشر للمريض من مسوقى شركات الأدوية منظمة…

What are District Manager Job roles...

من أهم مميزات العمل فى مجال المبيعات هو الترقى إلى الوظائف الإدارية العليا . حيث تبدأ فى مجال شركات الأدوية…

Bepac Business Community

#فارماوى مهتم فى تطوير ذاتك مهتم تتابع كل جديد فى مجال البيزنس .. مهتم تقرأ وتابع كل جديد محتاج مساعدة…

Who are managers?

Good management is needed in all organizations. Management is a challenging and creative career. Managers receive good monetary benefits for…

The Future of Medical rep's job

منذ عام 1995 تزايد عدد الأطباء بنسبة 15% فى الوقت التى تزايد فيه عدد الميديكال ريب بنسبة %94 نتج عن…
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