Brand Management
About the course
Brand management is the strategic process of developing, preserving, and enhancing a business’s image, reputation, and perceived worth in order to promote client loyalty. In order to guarantee consistent message across all channels and eventually increase sales and brand equity, it entails controlling both tangible aspects (logos, packaging) and intangible elements (brand experience).
After completing this module participant will be know:
- What is a brand and how does branding work?
- What is brand equity?
- How is brand equity built, measured, and managed?
- What are models of brand equity building?
- What are the important decisions in developing a branding strategy?
Course contents
- Brand , branding
- Role of brand
- Brand equity & brand promise
- Brand equity models
- Brand equity drivers
- Measuring Brand Equity
- Brand terms & Naming
- Brand strategy
Program Content
Session 1
-
Introuction to brand management
36:06
Session 2
Session 3
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