Consumer behavior (Diploma module)
About the course
Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.
- Understand consumer behavior principles
- Understand consumer buying process
- Understand how to motivate consumers
- Understand how can consumer perceived brands
- Understand how can consumer get information about brand
- Understand how can consumer engaged with brands
Program contents
- Introduction to consumer behavior
- Consumer Buying Process
- Motivation & Values
- Perception
- Learning and Memory
- Attitudes
- Response Hierarchy Models
Program Content
ٍSession 1
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Consumer behavior introduction
24:27
ٍSession 2
Session 3
Session 4
ٍSession 5
Session 6
Session 7
ٍSesssion 8
Session 9
Session 10
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