Marketing Management
About the course
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Marketing management involves developing and implementing strategic marketing programs, processes, and activities that align with corporate strategic objectives, utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.
Learning objectives
– Understand strategic planning process in different organization levels
– Learn how to scan the environment both internal & external
– Learn how to formulate competitive strategy
– Learn how to set marketing objectives
– Learn how to forecast the sales
– Learn how to choose the proper budgeting method
Program Contents
1.Overview of strategic planning (Corporate – Business – Product)
2.Scanning the environment/ Market opportunity analysis
2.1 SWOT analysis
2.2 PESTLE analysis
2.3 Customer analysis
2.4 Competitors analysis & competitive strategy
3. Setting marketing objectives
4. Sales forecasting
5. Budgeting
Program Content
Session1: ( updated 2026) : Marketing planning
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Marketing planning – Situation analysis
01:07:41
Session 2 : (Updated 2026 ) : Situation analysis
Session 1 : Strategic Marketing Management
Session 2 : Opportunity analysis
Session 3 : Forecasting
Session 4: Budgeting
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