Marketing Principles(Diploma Module)
About the course
Good marketing is no accident, but a result of careful planning and execution using state of the art tools and techniques. It becomes both an art and a science. That marketer must Understand marketing from both academic and practical view
- Understand marketing as an art & science.
- Understand different marketing concepts.
- Understand the basic principles of marketing .
- Understand how to analyze 4Ps.
- Understand marketing management principles.
- Define marketing management tasks
- Know the relationship between sales and marketing
- Define sales management tasks.
Program contents:
- Â Marketing introduction
- Core marketing terms
- Marketing planning
- Â Relation between marketing and sales
Program Content
Session 1
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Marketing principles 1A / Marketing introduction
01:04:30
Session 2
Session 3
Session 4
Session 5
Session 6
Session 7
Session 8
Session 9
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