Marketing Research
About the course
Marketing research is the systematic and objective identification, collection, analysis, dissemination and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.
After completing this program, you should be able to:
- Understand the nature of marketing research
- Understand marketing research process
- Understand the types of research design
- Understand how to collect research data
- Determine al types of research data
- Understand how to design reseach questionaire
- Understand how to analyze reseach data
- Overview of pharma marketing research
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Program contents :
- Introduction to marketing research
- Marketing research process
- Research design and data sources
- Sampling, collecting data
- Analyzing data
- Overview of pharma marketing research
Program Content
Session 1
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Market Research introduction
01:00:01
Session 2
Session 3
Session 4
Session 5
Session 6
Session 7
Session 8
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