Advanced Marketing Management Diploma /AMMD/ QFC6
About the course
Effective marketing is the outcome of meticulous preparation and implementation using cutting-edge resources and methods. In the face of significant shifts in the marketing landscape of the twenty-first century, it becomes both an art and a science as marketers work to develop innovative, fresh approaches to sometimes difficult problems.
By the end of the Marketing Management Diploma, participants will be able to:
- Understand core marketing principles
- Analyze markets and customer behavior
- Develop effective marketing strategies
- Conduct market and competitor analysis
- Develop customer-centric marketing plans
- Build and manage strong brands
- Develop integrated marketing campaigns
- Apply digital marketing and social media strategies
- Measure and evaluate marketing performance
- Manage marketing resources and budgets effectively
- Translate marketing insights into business
- Develop a complete strategic marketing plan
Program contents:
Level 1
Module 1:Â Marketing Principles
Module 2: Marketing Management
Module 3: Marketing Strategy
Level 2
Module 4: Product Management
Module 5: Marketing Communication
Module 6: Brand Management
Level 3
Module 7: Consumer behavior
Module 8: Marketing Research
Module 9: Digital Marketing
Optional
- Data analysis
- Business finance
Duration:
- The program lasts 216 hours in total, with 144 hours of live sessions held once a week for 40 weeks and 72 hours of supplementary source recording.
Certification:
- Advanced Marketing Management Diploma is endorsed program by ISM /UK (Institute of Sales Management)
Program Content
Module 1: Marketing Principles
-
Marketing principles 1A / Marketing introduction
01:04:30 -
Marketing principles 1B / Marketing introduction
01:15:05 -
Marketing Principles (Diploma module 2) / Core Marketing Concept
03:05:29 -
Marketing principles (Diploma module ) 3 / Marketing planning
02:24:50 -
Marketing Principles (Diploma module ) 4 / Marketing plan
02:24:50 -
Marketing Priciples 1
02:28:58 -
Marketing Principles 2
02:17:34 -
Marketing Principles 3
02:40:43 -
Marketing Principles 4
01:52:44
Module 2: Marketing Management
Module 3: Marketing Strategy
Module 4: Product Management
Module 5: Marketing Communication
Module 6: Brand Management
Module 7: Consumer behavior
Module 8: Marketing Research
Module 9: Digital Marketing
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