MBA / Master Business Administration / Sales Management
About the course
MBA – Sales Management, designed for an executive/advanced management audience Upon completion, participants should be equipped to progress toward roles such as: Sales Director Commercial Director, National Sales Manager, Business Development Director, Regional Sales Manager, Key Account Director / Manager, Commercial Excellence Manager and Sales Operations Manager
Analyze → Strategize → Lead → Execute → Measure → Optimize → Grow
- Develop advanced sales leadership capabilities
- Formulate strategic sales strategies aligned with corporate objectives, market dynamics
- Analyze market, customer, and competitive intelligence
- Develop integrated sales plans
- Apply advanced sales forecasting and revenue-management techniques
- Design and manage effective sales organizations
- Lead, coach, motivate, and develop sales teams
- Apply advanced performance-management systems
- Develop strategic account-management approaches
- Evaluate sales profitability and financial performance
- Manage sales transformation and organizational change
- Make data-driven strategic decisions
- Develop sustainable competitive advantage
- Solve complex sales-management challenges
Program contents
Core modules
- Strategic Management & Leadership
- Business finance
- HR management
- Sales & Marketing Management
- AI in Business
- Organization Behavior
- Operation Management
- Supply chain
Special modules
- Sales Management
- Sales people Management
- Key Account Management
- Sales Leadership
Optional Modules
- Business Negotiations
- Personal Selling
Duration:
- The program lasts 420 hours (42 credits) in total, 360 hours of live sessions held once a week for 78 weeks (18 months ) and 60 hours of supplementary reading & recording sources.
Certification:
- MBA is awarded by International Business School of Scandinavia (IBSS), accredited from International Association for Quality Assurance in Pre-tertiary and Higher Education (QAHE) and International Swiss Accreditation Services for Adult & Higher Education (ISASAHE)
Program Content
Marketing Management
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Strategic Marketing Management
01:30:35 -
Opportunity analysis – Current situation analysis
01:46:21 -
Quantitative Forecasting
01:41:08 -
Qualitative forecasting and Budgeting
01:54:12
Sales Management
Sales people Management
Key Account Management
Sales Leadership
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