Advanced Sales & Marketing Management Diploma /ASMMD/ QFC3

By the end of the diploma, participants will be able to:

Analyze → Plan → Execute → Measure → Optimize

1. Understand core sales and marketing principles
2. Analyze markets, customers, and competitors
3. Develop integrated sales and marketing strategies
4. Create effective marketing plans
5. Develop and manage sales plans including sales forecasting, territory management, target setting, and performance tracking.
6. Manage sales teams effectively
7. Use data and KPIs to evaluate commercial performance
8. Solve real-world sales and marketing challenges through practical case studies, projects, simulations,

Level 1

• Module 1: Sales Management
• Module 2: Sales people Management
• Module 3: Sales Leadership

Level 2

• Module 4: Marketing Management
• Module 5: Marketing Strategy
• Module 6: Product Management

Level 3 :

• Module 7: Business planning
• Module 8: Marketing communication
• Module 9: Key Account Management

Optional

• Business finance
• Data analytics

Duration:

• The program lasts 216 hours in total, with 144 hours of live sessions held once a week for 40 weeks and 72 hours of supplementary source recording.

Certification:

• Advanced Sales & Marketing Management Diploma is endorsed program by ISM /UK (Institute of Sales Management)