Advanced Pharmaceutical Product Management / APPM /QFC2
About the course
Pharmaceutical market is a unique one. Product management in pharmaceutical industries has many different aspects than other industries. This program is designed to fulfill the advanced roles and responsibilities of product management for pharma product and marketing managers.
Participants who successfully complete this program will be eligible to:
- Select the best marketing approach for your company’s products
- Create a digital platform-based, goal-oriented marketing campaign
- learn how to develop and maintain their brand equity
- understand how to gauge their marketing performance using appropriate metrics.
Program contents:
- Marketing plan overview
- Marketing strategies for growing markets
- Growth strategies for leaders
- Growth strategies for challengers & followers
- Offensive and defensive strategies
- Marketing Communication definition and principles
- Developing promotion strategy
- Digital transformation in pharma industry
- Deigning visual aids
- Building pharmaceutical brand equity
- Brand equity building models
- Managing brand equity (Reinforcement & revitalization)
- Market demand performance
- Customer satisfaction index & Market share
- Marketing Plan performance
Duration:
The program lasts 72 hours in total, with 48 hours of live sessions held once a week for 12 weeks and 24 hours of supplementary source recording.
Certification:
Advanced Pharmaceutical Product Management )APPM( is endorsed program by ISM /UK (Institute of Sales Management)
Program is powered by @ASMMA , Arab Sales Marketing Management Association as QfC level 2
Program Content
Session 1
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Challenger growth strategy
01:23:13
Session 2
Session 3
Session 4
Session 5
Session 6
Session 7
Session 8
Session 9
Session 10
Session 11
Session 12
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