Pharmaceutical Product Management / PPM / QFC1
About the course
Start your career in pharmaceutical marketing by understanding the marketing planning process and preparing yourself for a role as a product manager. Prepare for the marketing assessment and work on your marketing strategy.
Following your participation in this professional certificate, you should to be able to:
- Take first step in marketing career
- Master the marketing plan process.
- Learn how product managers: Formulate, implement and evaluate the product marketing plan.
- Master all marketing plan tips and tricks
- Formulate a marketing plan in different therapeutic classes like Cosmetics – Anti-hypertensive – Anti-psychotics – Anti-Inflammatory – Antibiotics – Artificial tears
Program contents:
- Marketing principles and marketing planning process
- Characters of successful marketing plan and its process
- Situation analysis / SWOT/PESTLE
- Customer analysis
- Market analysis / IQIVA Data
- Competitors analysis
- Marketing plan objectives
- Forecasting and budgeting
- Marketing strategy STP (Segmentation , Targeting , positioning )
- Product strategy
- Promotion strategy
- Pricing and distribution
- Marketing plan control
- Marketing Plan presentation
Duration:
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The program lasts 72 hours in total, with 48 hours of live sessions held once a week for 12 weeks and 24 hours of supplementary source recording.
Certification:
Pharmaceutical Product Management (PPM ) is endorsed program by ISM /UK (Institute of Sales Management)
Program Content
Session 1
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Session 1 : Marketing introduction
02:26:04
Session 2
Session 3
Session 4
Session 5
Session 6
Session 7
Session 8
Session 9
Session 10
Session 11
Session 12
Session 13
Session 14
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