Business planning is managerial process that helps to develop a strategic and viable fit between the firm’s objectives, skills, resources with the market opportunities available.
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Learning objectives:
By the end of this module, you should be able to :
•Define strategic management and role in organization strategic planning
•Define different levels of strategic planning
•Know sales planning process
•Know different corporate strategies
•Know differentbusiness unit strategies
•Know different Competitive strategies
•Formulate a business plan
Program contents:
1.Strategic Management definition
2.What is the strategy
3.What is the strategic planning
4.Corporate strategic planning
5.Business unit strategic planning
6.Corporate strategies
7.Business unit strategies
8.Competitive strategies
9.Business plan
