Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers , directly or indirectly about the brands they sell
0
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ratings )
students
Created by
April 19, 2025
Unlimited Duration
Learning objectives :
After completing this course, you should be able to:
•Describe marketing communication process
•Know different marketing communication tools
•Formulate advertising strategy
•Design sales promotion programs for consumers, retailers and distributors
•Establish public relation program to different stakeholders
•Design integrated marketing communication campaign
Course contents
1.Communication process, Marketing Communication.
2.Advertising
3.Sales promotion.
4.PR, publicity & corporate advertising.
5.Direct Marketing
6.Personal selling
7.Digital Marketing
Course Currilcum
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- Marketing communication introduction Unlimited
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- Advertising Unlimited
- Sales promotion Unlimited
- Personal selling & Promotion management Unlimited
