Sales Management is both an art and science. Alignment of sales strategy with marketing, business unit and corporate strategy is a crucial for organization success.
0
(
ratings )
10
students
Created by
August 21, 2026
Unlimited Duration
Learning objectives
- By the end of this module, you should be able to :
- Understand your role as a manager
- Define your growth plan
- Formulate a product portfolio analysis
- Determine a product growth’s strategy
- Define sales growth strategy
- Determine your competitive strategy
- Analyze your customers
- Analyze your profit
- Develop your business plan
Program contents
- Introduction
- What is management?
- What is strategic planning ?
- Corporate strategic planning
- Business Strategy / Product portfolio analysis
- Competitors analysis
- Customer analyses
- Profit analysis (P & L )
- Business plan
Course Currilcum
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- Strategic Sales Management Unlimited
- Strategic planning Unlimited
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- Growth strategy Unlimited
- Business strategy part1 Unlimited
- Business Strategy part 2 Unlimited
- Market and customer analysis Unlimited
- Part 1 : Business plan case Unlimited
- Part 2 : P & L Sheet Unlimited
- Part 3 : Sales analysis Unlimited
- Part 1 : Territory design case study presentation Unlimited
- Part 2 : Forecasting techniques Unlimited
- Part 3 : Market Metrics Unlimited