Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.
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35
students
Created by
December 31, 2024
3 months
Learning objectives:
•Understand consumer behavior principles
•Understand consumer buying process
•Understand how to motivate consumers
•Understand how can consumer perceived brands
•Understand how can consumer get information about brand
•Understand how can consumer engaged with brands
Program contents
1.Introduction to consumer behavior
2.Consumer Buying Process
3.Motivation & Values
4.Perception
5.Learning and Memory
6.Attitudes
7.Response Hierarchy Models
Course Currilcum
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- Coansumer behavior principles Unlimited
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- Consumer Buying Process Unlimited
- Factors influencing consumer behavior Unlimited
- Motivation & Values Unlimited
- Learning & Memeory Unlimited
- AIDA Model – Buyer readiness state Unlimited
