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Pharmaceutical market is a unique one. Product management in pharmaceutical industries has many different aspects than other industries. This program is designed to fulfill the advanced roles and responsibilities of product management for pharma product and marketing managers.
After completing this program participants will be able to:
- Choose the proper marketing strategy for their products
- Formulate a result oriented marketing campaign with digital platform
- Learn how to build and manage their brand equity
- Learn how to measure their marketing success
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Module 1: Marketing strategy
•Marketing plan overview
•Marketing strategies for growing markets
•Growth strategies for leaders
•Growth strategies for challengers & followers
•Offensive and defensive strategies
Module 2: Promotion management
•Marketing Communication definition and principles
•Developing promotion strategy
•Digital transformation in pharmaindustry
•Deigning visual aids
Module 3: Brand Management
•Building pharmaceutical brand equity
•Brand equity building models
•Managing brand equity ( Reinforcement & revitalization)
Module 4 : Marketing Metrics
•Market demand performance
•Customer satisfaction index
•Market share
•Marketing Plan performance
