Brand management is the strategic process of developing, preserving, and enhancing a business's image, reputation, and perceived worth in order to promote client loyalty. In order to guarantee consistent message across all channels and eventually increase sales and brand equity, it entails controlling both tangible aspects (logos, packaging) and intangible elements (brand experience).
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Learning objectives:
•What is a brand and how does branding work?
•What is brand equity?
•How is brand equity built, measured, and managed?
•What are models of brand equity building ?
•What are the important decisions in developing a branding strategy?
•What is brand architecture?
What are brand architecture models ?
Program contents:
1.Brand , branding
2.Role of brand
3.Brand equity & brand promise
4.Brand equity models
5.Brand equity drivers
6.Measuring Brand Equity
7.Brand terms & Naming
8.Brand strategy
9.Brand architecture
10.Brand architecture models
Course Currilcum
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- Introuction to brand management Unlimited
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- Brand equity models Unlimited
- Brand equity drivers Unlimited
