Learning objectives :
After participating in this workshop you should be able two :
Define the importance of Key account manager in pharmaceutical companies
Analyze your accounts to determine key accounts .
Build good relation with key accounts
Formulate a distinctive strategy for each account
Measure your success in account relationship building
Formulate key account plan
0
(
ratings )
2
students
Created by
February 10, 2024
3 weeks
Session 1: KAM Principles & Process
Session 2 : Account analysis
Session 3 : Account relationship building
Session 4: Creating value
Session 5: Measuring the success
Session 6: Negotiation for KAM
Session 7: Leadership for KAM
Session 8: KAM & Market access
Session 9 : Key Account plan
Course Currilcum
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- KAM Principles & Process Unlimited
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- Account analysis Unlimited
- Account relationship building Unlimited
- Measuring the success Unlimited
- Leadership for KAM Unlimited
- SWOT analysis – Sales analysis Unlimited
