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Good marketing is no accident, but a result of careful planning and execution using state of the art tools and techniques. It becomes both an art and a science. That marketer must Understand marketing from both academic and practical view
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Learning objectives
• Understand marketing as an art & science.
• Understand different marketing concepts.
• Understand the basic principles of marketing .
• Understand how to analyze 4Ps.
• Understand marketing management principles.
• Define marketing management tasks
• Know the relationship between sales and marketing
• Define sales management tasks.
Module contents:
• Session 1 : Marketing introduction
• Session 2 : Core marketing terms
• Session 3 : Marketing planning
• Session 4 : Relation between marketing and sales
Course Currilcum
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- Marketing principles 1A / Marketing introduction Unlimited
- Marketing principles 1B / Marketing introduction Unlimited
- Marketing Principles session 1 / G2 Unlimited
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- Marketing Principles 2 / Core Marketing Concept Unlimited
- Marketing principles 2 / G2 Unlimited
- Marketing principles 3 / Marketing planning Unlimited
- Marketing Principles 3 / G2 Unlimited
