Take your first step to pharmaceutical marketing career , understand marketing planning process. Be ready for assessment and practice on marketing plan.
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30
students
Created by
May 4, 2024
3 months
Module 1: Marketing principles
- Key marketing concepts.
- Marketing planning process.
- Marketing plan procedures
Module 2: Marketing Management
- Environmental analysis.
- SWOT analysis/PESTLE
- Competitors & Customer analysis
Module 3 : Marketing Strategy
- Segmentation, Targeting, Positioning
Module 4: Product Management
- Product , Promotion , Pricing & Distribution strategy
- Marketing plan control
- Final project; Marketing plan.
Duration :
Total program duration is 36 hours, eight sessions , once weekly.Course Currilcum
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- Marketing Introduction 02:00:00
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- SWOT analysis , PESTLE analysis Unlimited
- Customer analysis / Competitors analysis Unlimited
- STP Unlimited
- Promotion Unlimited
