We will always need some selling. But the aim of marketing is not selling . Marketing is to know and understand the customer needs and wants and make a product satisfy those needs. Marketer then must let the customer aware about his product and distribute his product in a proper channels.
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21
students
Created by
September 28, 2024
10 months
Program contents:
Level 1
- Marketing Principles
- Marketing Management
- Marketing Strategy
- Product Management
Level 2
- Personal Selling
- Sales Management
- Sales People Management
- Sales Leadership
Who should attend?
- Sales & Marketing professionals, sales and marketing managers who want to expand their sales & marketing perspective.
- People who want to shift their careers to sales & marketing.
Duration:
- Classes are conducted once weekly for 32 weeks.
- Each lecture runs for four hours.
- Online study is available.
Certification:
Sales & Marketing Management Diploma is endorsed by ISM /UK (Institute of Sales Management)
Course Currilcum
-
- Session1 – Part 1 Unlimited
- Session 1 – part 2 Unlimited
- Session 2 Unlimited
- Session 3 Unlimited
- Session 4 Unlimited
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- Strategic Marketing Management Unlimited
- Opportunity analysis Unlimited
- Quantitative forecasting Unlimited
- Qualitative forecasting & Budgeting Unlimited
- Market Segmentation Unlimited
- Behavioral Segmentation Unlimited
- Targeting Unlimited
- Positioning Unlimited
- Personal Selling introduction Unlimited
- Sales call process Unlimited
- Selling pitches Unlimited
- Adaptive selling / Buying process Unlimited
- Recruiting & Selection Unlimited
- Coaching & Counseling Unlimited
- Coaching styles Unlimited
- Sales force motivation & compensation Unlimited
- Sales force evaluation & control Unlimited
