Pharmaceutical market is a unique one. Product management in pharmaceutical industries has many different aspects than other industries. This program is designed to fulfill the advanced roles and responsibilities of product management for pharma product and marketing managers.
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27
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January 15, 2024
3 months
Learning objectives :
After completing this program participants will be able to:- Choose the proper marketing strategy for their products
- Formulate a result oriented marketing campaign with digital platform
- Learn how to build and manage their brand equity
- Learn how to measure their marketing success
Program contents :
Module 1:  Marketing strategy- Proactive marketing plan overview
- Marketing strategies for growing markets
- Growth strategies for leaders
- Growth strategies for followers
- Offensive and defensive strategies
- 5M model for designing your marketing campaign
- Digital transformation in pharma industry
- Deigning visual aids
- Building pharmaceutical brand equity
- Brand equity building models
- Managing brand equity ( Reinforcement & revitalization)
- Developing brand strategy
- Market demand performance
- Customer satisfaction index
- Market share performance
- Marketing Plan performance
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