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Good marketing is a result of careful planning and execution using state of the art tools & techniques. It becomes both an art and a science as marketers strive to find creative new solutions to often complex challenges among profound changes in the 21st century marketing environment.

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This Course Includes

3 days
25

Items in Curriculum

Course Badge

Created by

October 30, 2024
3 days

Program contents:

Level 1 

  •  Marketing Principles
  •  Marketing Management
  •  Marketing Strategy
  •  Product Management

Level 2 

  •  Marketing Communication
  •  Brand Management
  •  Marketing Research
  •  Consumer behavior

Who should attend?

  • Marketing professionals, product managers and marketing manager who want to expand their marketing knowledge.
  • People who want to shift their careers to marketing.

Duration:

  • Classes are conducted once weekly for 32 weeks.
  • Each lecture runs for four hours.
  • Online study is available.

Certification:

Marketing Management Diploma is endorsed program by ISM /UK (Institute of Sales Management)

Course Currilcum

    • Session 1 – Part 1 Unlimited
    • Session 1 – Part 2 Unlimited
    • Session 2 Unlimited
    • Session 3 Unlimited
    • Session 4 Unlimited
    • Session 1 Unlimited
    • Session 2 Unlimited
    • Customer analysis , Competitors analysis Unlimited
    • Forecasting Unlimited
    • Forecasting & Budgeting Unlimited
    • Segmentation Unlimited
    • Targeting , Positioning Unlimited
    • Growth strategy of leader & Challenger Unlimited
    • Offensive and defensive strategy Unlimited
    • Product strategy Unlimited
    • Pricing Strategy Unlimited
    • Promotion strategy Unlimited
    • Distribution – Marketing plan control Unlimited
    • Pain Management Marketing plan Case study discussion Unlimited
    • Antihypertensive Marketing plan case study discussion Unlimited
    • Advertising Unlimited
    • Advertising strategy Unlimited
    • Sales Promotion Unlimited
    • PR & Direct Marketing Unlimited
    • Personal Selling & Promotion Management Unlimited
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